Steve Feigenbaum started Cuneiform Records in 1984, as a natural extension of his mail order record store, Wayside Music. He specializes in boundary-pushing, genre smashing, outsider music—or what he calls, “funny” music—and he managed to stay in business, pay his artists, and turn a profit. He also managed to survive major upheavals in the market, including the transition from vinyl to CDs, the piracy of the Napster-era, and the rise of digital sales via platforms like iTunes. But then came streaming, and for the funny music he sells, streaming was a bridge too far.